UTM parameters are pieces of code that you can add to the enquiry API to track how parents found the enquiry form. You can check these on the enquiry profile.
- Go to eyenquiries > Pipeline.
- Click on a child’s name to bring up their enquiry profile.
- Click the
icon to see the enquiry's UTM parameters. - Hovering over the i icon will give you a link to a guide on how to add the UTM parameters.